Promotional signage is a way to advertise your business, service, or product through the use of signs. These signs can be placed in windows, on doors, or even outside of buildings.
They can be either printed or digital, and many companies have access to resources to create them. You can create your own with some paper and a printer or ask a company to make them for you.
Companies specializing in signage offer many styles and formats for promotional signs. Some require nails or tape to hang them while others are stand-alone. Some are digital displays that update with new information.
The strength of promotional signage depends on what you are trying to promote and target audiences. Do you want to reach pedestrians, cyclists, office workers, delivery persons, or all of the above? Choose your audiences and craft your sign!
Promotional signage is a low-cost way to promote your business, service, or product.
Types of promotional signage
There are several types of signage that can be used in advertisements. Many of them are very similar and can be interchanged depending on the advertiser’s budget and your location.
Billboards are typically large posters displayed on a wall or stand near highly-traveled areas. They can also be displayed on trucks that drive through high-traffic areas. The advantage of these is that they can be seen from far away, ensuring the advertisement is received.
Mass commuter cards are sold in packs at a discounted price which can be used to enter public transportation. Companies pay to place their advertisement on the card itself, guaranteeing repeated exposure.
Transit ads are similar to mass commuter cards in that they are distributed for free to guarantee exposure. These ads are placed inside mass transit vehicles to again ensure repeated exposure to your advertisement.
Wall banners are large posters usually hung on a wall but can be taken down and moved depending on the location of the ad spot. These vary in size depending on the advertiser’s budget.
Benefits of promotional signage
Promotional signage is a great way to advertise for your business. It is cost-effective and can be very effective in getting new customers into your business.
For businesses with open shop fronts, promotional signs can be placed on the windows or walls inside the shop. For businesses with external frontages, promotional signs can be placed on the front of the building or on lampposts nearby.
Signage can also be placed inside mass transit vehicles and trains, on buses, and even outdoors as billboards. The possibilities are endless!
Promotional signs are a constant reminder of your business. Those who pass by mass transit signs or window banners will remember your business when they need your service or product.
Signature images
A signature image is a design or image that you create and use over and over again. It is your trademarked design that people recognize as your work.
Signature images are popular with graphic designers, as they use them to market their skills and talents. For example, a graphic designer might create a portfolio piece that is an innovative way to present information.
He or she can then use this piece to market him- or herself, but also to give clients new and fresh ideas. Clients may request something similar to previous pieces they liked, so having a signature image helps with this.
By having a signature image, you can promote yourself and your work while still maintaining your integrity. Clients may ask for something new every time, but you can return to your signature image when you are done.
Helpful tips for creating promotional signage
When designing promotional signage, consider what kind of message you want to convey and how many messages you want to put out there.
The message can be about your business, a sale or promotion, or it can be an encouragement or call-to-action.
Depending on the message, you can incorporate your business name, your products or services, cost savings to vendors or consumers, and calls to action such as visiting your booth at an event or shopping in your store.
When creating signs for an event, try adding a element of the event itself. For example, if there is an ocean-themed event, make a sign that says “Come see our amazing ocean creatures!”
Using bold fonts and colors is very noticeable so use that to your advantage! Make people take notice of your sign by making it fun and interesting to look at.
Choose your image carefully
Choosing what image you use is a big part of promotional signage. You want to make sure that the image you choose ties into your brand and your message.
For instance, if your business is environmentally friendly, then a sign with a tree or an ad for one of your services like tree removal would be appropriate. Alternatively, if you provide services for pets, a dog or cat picture would fit well.
You also want to make sure the image is appropriate for public display. If you were putting up signs at public places, you would not want to use nude pictures or obscene images. These may get you some attention, but most likely will get you in trouble.
Using images that are related to your business and are professional looking will help people recognize your brand and trust your service.
Use high-quality prints
Promotional signage refers to the wide range of ways you can use signs and placements to advertise your business. Most businesses start off with printed materials such as business cards, brochures, and paper advertisements.
As your business grows, so should your advertising efforts. You can add promotional signage such as wall banners or table top stands to your advertising portfolio.
The best way to invest in promotional signage is by using high-quality prints. High-quality prints will last a long time whereas cheap printing may not stick around that long.
Using high-quality print materials will also help improve your credibility and trust within your market. People will be more likely to take action on your advertisement if they believe it is an accurate representation of your business.
Prepare your layout
Now it is time to put your design into action. Start by deciding what parts of your design will be printed on and what will be transparent. You can also decide how many layers will be printed on and how many will be transparent.
The next step is to prepare your layout in an editing program. For easiest printing, use a program that has separate layers for each part of the sign.
Promotional signage can be used in a variety of ways. Many businesses invest in custom signs to place outside of their business or at strategic locations to attract customers. Others use them at events or direct people to events with them.
They are an inexpensive way to promote your business, event, or cause and can have a long-lasting effect on people.
Decide what to advertise
Before you start designing and printing promotional signage, you need to decide what you want to advertise. Are you promoting a sale?
Do you have a new product or service? Are you raising awareness for a cause or event?
Your signs should convey all of these messages. The best signs blend all of these elements into one cohesive advertisement.
As mentioned before, having clear and obvious direction signs is very important. People will not stop at your business if they do not know what it is. Promoting safety and ensuring people know where to go is also important.
Blending colors together is another way to create some visual appeal for your signage. Using shades or contrast between colors is important, however, to avoid looking too busy or messy. Keeping the layout clean and simple helps attract attention and attention.
Related Posts
