Outdoor marketing refers to advertisements that are placed in outdoor areas. These areas include streets, sidewalks, bus stops, and train stations.
Marketers pay to have posters or brochures distributed in these areas, encouraging people to enter their stores or businesses. This also promotes the business as people walk by and see the advertisement.
Street advertising is a growing market, as more and more people use public transportation and walk around cities for both work and leisure. This increases the number of potential viewers for advertisements in outdoor areas.
Bullet point: Billboard ads are one of the most famous forms of outdoor advertising. These tall posters can be seen from far away, making them very noticeable to pedestrians and drivers. Some even feature moving images or sounds to enhance the advertisement effect.
Other forms of outdoor advertising include wallpapers, pamphlets/brochures, door canvases, and window graphics. All of these can be distributed in businesses’ front doors or on their windows to get more views.
Outdoor advertising images
Promotional items are another great way to advertise your business. Giving away products and services is a nice way to say thank you to your customers and potential customers.
Offering free product or service samples is a great way to get people into your store or service them. Promotional items are useful and lasting reminders of your business.
Survey Says: 79% of consumers reported that promotional products made them more likely to purchase from the brand that offered the item.
Overnight Media specializes in creating outdoor advertising images for businesses in need of advertisement. They provide everything from roadside billboards to bus shelter advertisements, making your business visible across the city.
Their solutions cost little money compared to other forms of outdoor advertising, making it an ideal option for small businesses on a budget.
Examples of outdoor advertising
Outdoor advertising includes billboards, bus shelters, train stations, and phone boxes. These media are growing in popularity as more and more companies rely on digital marketing.
Billboards are a popular place for advertisers to put their messages. These oversized posters can be seen from roads or in front of stores. They can be themed to match seasons or specific products or services.
Although billboards are large, the space for advertising is limited. This makes it a hard space to fill, which is why many advertisers use rotational ads to get the most out of the billboard.
Bus shelters and train stations are excellent places for advertising due to the high traffic of people that these areas attract. Advertisers pay a set price per day to have their ad on the shelter or station so that people can see it as they walk past.
Phone boxes are small but very visible places for advertising. Advertisers have to pay per day per box so that their ad is shown every time someone picks up the phone.
Signs
Signs have always been a reliable way to get your business noticed. They can be hung in the window, placed outside the business, or inside the business.
Signs can be painted on the window itself, on a board placed in the window, or on a wall inside your shop. Signs can be simple text or pictures combined with text. The possibilities are endless!
Since signs are typically simple and show pictures or words, they are easy to make. Most sign makers have software that makes creating signs easy by selecting appropriate fonts and inserting pictures.
The best sign makers know how to design signs that attract attention. They use colors that stand out and appropriate sizes for the space available. They also use elements such as words or pictures that tease what is inside to draw attention.
Outside advertising is very popular for businesses. Wooden billboards are cheap and durable material so they are frequent outside advertising sources. A lot of companies purchase rollable vinyl banners that can be hung outside of the business as well.
Billboards
Billboards are one of the most popular outdoor advertising types. They are large posters displayed on tall poles in highly visible areas. They can be displayed on the side of a building, along a busy road, or at a bus or train station.
They are cost-effective ways to get your message out to a wide audience as they can be placed in high-traffic areas. Since they are so visible, they can generate some serious awareness for your business.
Billboards can be printed with permanent or removable ink, depending on your marketing goal. Permanent ink billboards will stay up longer, keeping your message exposed to more people. Removable ink billboards have no time limit so only the most relevant messages are presented.
Both types of billboard ink can be printed with color or just plain white. Color billboards tend to be more eye-catching and memorable for viewers, creating better awareness for your business.
Transit ads
Another popular way to spread the word about your business is through transit ads. These are advertisements you place on buses, trains, and subway stations.
These ads are very effective due to the large number of people that use public transportation every day. Many of these individuals are rushing to and from work, school, or other engagements, so they are highly exposed to the advertisements.
Transit ads can be either wallboard or rail ads depending on the type of transportation. Wallboard ads are placed on the outside of buses and have a larger space for an advertisement. Rail ads are placed underneath the train schedule information and have a limited size due to restrictions.
Both forms of advertising cost money depending on the size and location of the ad. It is best to check with the transportation network you want to place your ad on to get a price estimate.
Retail space
As mentioned before, many large brands have shifted their marketing budgets to focus on outdoor advertising. This is because people are increasingly spending time in digital spaces, and marketers want their brands to be remembered.
The best ad spaces are on highly-trafficked streets and places where people are likely to stop and look around. These include busy street corners, bus stops, and nearby buildings where people look out windows or pass by.
The most successful outdoor ads feature some element of curiosity that draws people in to look, listen, or read more. This can be done with clever wording or a unique design or picture.
Using colors that are part of your brand logo or products is also a good idea, as this will help people recognize your brand again when they see the ad again.
Garden signs
A very simple way to market your business is with garden signs. These are usually made of plastic or wood and can be bought at most gardening stores. They are also sold at most major hardware stores like Home Depot and Lowe’s.
They are typically priced between $5-25 depending on size and material. You can create one for almost any size plant or shrub as well, making them a sustainable marketing tool.
The best part about these signs is that they can be placed directly in a garden or yard. People walking or driving by will easily see your business name on the sign.
Since these signs are so easy to place, you can get creative with how you position them for optimal visibility. Some gardeners even strategically place them to look like something in the garden, like a teepee for instance.
Wall ads
Wall ads are very visible since they are typically placed on the sides or fronts of businesses. They can be on the inside or outside of the business, depending on the marketing strategy.
They are often put up by businesses that do not have much space to display advertising. Since they can be easily moved and placed, wall ads are a cheap way to advertise.
Businesses with limited floor or interior space may choose to only put up wall ads to advertise. They can be rotated periodically to keep up with new advertisements, so this form of advertisement is quite durable.
Advertise on local gym walls, school hallways, and community center walls to get more visibility!
Another way to use wall advertising is to place an ad on a business’s window while placing your advertisement on the wall outside. This way, people passing by your business will see your advertisement and go inside.
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