Lifestyle

Fall is a great season for sports – with baseball getting closer to the playoffs, football finally kicking off and, for us Denverites, the ski/snowboarding season just around the corner. It’s hard to resist signing up for or putting on a sporting event.

We returned from Outdoor Retailer, Summer Market in Salt Lake City in August, the largest tradeshow/gathering of outdoor related brands in the world. For those who haven’t been, this show is heaven for anyone who is interested in camping, climbing, hiking, paddling, clothing, and everything in between.

Events are an amazing way for any business to promote itself and build relationships with its audience and customers. Companies big and small can use the face-to-face interactions to build their brand’s credibility and gain people’s trust. But whether you’re attending a huge trade show, or a local outdoor fair or festival this summer, you may be a little lost on how to prepare.

For those of you who have been acquainted with the sign world, you know there are an insurmountable amount of options to choose from when trying to purchase signage for your business. From flags and feather banners to hanging signs and pop-up signs, there is no shortage of ways to help your business stand out.

Marketing comes in a variety of media: print, film, Internet, radio, TV and so on. It’s a given that you need to market your store in order for people to discover it. But sometimes, the most simple methods are the most effective at getting more people to notice the store and its offerings.