Tradeshows are a great way to network with potential clients, recruit new employees, and gain publicity for your company. Companies spend a lot of money to create professional, eye-catching booths that draw people in.
Crafting the best trade show booth takes research, planning, and creativity. The way you display your company and its products or services will be a talking point for the next few months after the show.
The way you design your booth will determine how many leads you get after the show ends. With so many companies investing in trade shows, adding some extra touches will set you apart from the rest.
What kind of touches? Well, how about some augmented reality (AR) technology? Yep, that’s right! With AR technology becoming more and more available and affordable, there is no better time to add some fun elements to your booth.
This article will discuss some of the best tradeshow booths that used AR technology and had great results!.
Soft toy booth designs
A plush toy or soft toy booth design is one of the most popular types of tradeshow displays. These designs feature plush toys that can be played with by attendees as they pass by your booth.
They can be posed in different positions and are typically placed on a stand. This way, they appear more realistic and attractive to passersby.
The greatest part about this type of display is the versatility. You can choose any color scheme or design for your plush toys, making them fit into your brand identity. You can also choose whether or not to include stands to pose the toys in different positions.
However, one thing that cannot be changed is the size of the toys. They must be relatively similar in size so that they all appear realistic when posed on a stand together.
Clothing booth designs
Another cool way to use displays is to create a clothing display. This is great for companies that make clothing, like Nike or Adidas, or for companies that sell clothing, like Gap or H&M.
Display designers have come up with some creative ways to showcase clothing on display. Some have designed circular racks that look like clothes hangers, others have put items on mannequins dressed in the company’s products, and some have even put items on virtual models that appear to be wearing the clothes.
Interestingly, some of the most memorable fashion show displays were not actually designed by professionals. One of the most iconic looks from last season’s Paris Fashion Week was created by a student for her design project!
Regardless of if you are a professional designer or just an avid fan of fashion, there are ways to pick up cheap looking displays and transform them into your own piece of art for your booth.
Marketing tips for your booth
A well-designed and well-executed trade show booth can boost your brand awareness and lead generation. However, an average or poorly designed or executed booth can do the opposite.
To help you create a crowd at your booth, we’ve outlined some marketing tips for you. Take a look at these tips and see if any of them could be applied to your business.
Create A Compelling Marketing Pitch
You only have a limited amount of time to capture the attention of potential customers, so make sure you have a strong marketing pitch ready.
Have clear, concise statements about your business and products that can be conveyed in a short amount of time. Make sure this pitch is consistent with the messages you’re sending out online and through other channels.
Customer service is key
Before the show, develop a plan for what you want to get out of the event. What are your objectives?
Are you trying to generate leads? Promote a product or service? Create brand awareness?
Clearly define your goals so that you can measure your success after the show.
Lead generation is a common objective at trade shows. Most visitors are already interested in your business, so it’s easy to convince them to do something after the show.
The difficulty is getting them to take an action before they leave the show floor and return to their everyday lives. Make it easy for them by providing them with relevant information, such as a brochure or website link.
Have a plan for the show
Before the show, create a plan for what you want to get out of it. What are your goals for the show?
Do you want to make sales? Gain leads? Promote a new product or service?
You should also have a goal for how many people you want to talk to and interact with. Do you want to have a conversation or do you just want to give out information?
The best tradeshow booths have a layout and flow that guides people through an engaging experience. A good layout is not just pretty, it is also organized and interactive.
To improve your presence at the show, look at other companies and see what they do well. Take notes on how they organize their space, where they place things, and how they attract attention.
Pre-arrange times for people to visit your booth in an effort to curb no-shows.
Prepare your merchandise
The next tip is to have your merchandise ready to go. Having all of your products, samples, and merchandise at the booth is what will sell your brand.
Having no products to show or give away would defeat the purpose of having a booth. People would not be interested in what you have to offer if they can’t see or get it at the event.
It is important to have enough merchandise so that people can feel like they are getting something for their time at the booth. If people walk away with something and feel like they got a good experience, then your brand did a good job.
Having quality merchandise that stands out is also important.
Create a memorable display
A well-designed and well-executed booth can make a big difference when it comes to winning new business. Professionals who work hard should be rewarded, and what better reward is there than new business?
At the same time, bad displays can turn people away. A poorly designed or constructed display can lead to confusion and less engagement with potential customers.
With so many companies putting in the effort to create impressive booths, you need to go above and beyond to stand out. There are a few ways to do this, but one of the most effective is creating a memorable display.
There are many ways to go about doing this, but what all of them have in common is using interactive elements that draw people in. They get people involved with your company and your products or services, which increases the likelihood of an engagement or sale.
Look for vendors at events that get lots of attendees engaged and looking at their displays, then scout out how they did it.
Use bright colors or shiny materials
Tradeshow booths can be the make or break of your marketing campaign. It is the first thing people see when they enter your marketing space, so it has to look good.
People are very visually oriented, and make decisions mostly based on looks. You want to make it appealing enough to draw people in, but also convey your brand identity and message.
Using bright colors and/or shiny materials draws people in and creates a buzz around your booth. People like things that are attractive, and you want to attract as many potential customers as possible.
Using neutral colors like black, gray, or white helps to draw the eye to other elements of your booth. Using bright colors could make it harder for people to focus on what you are trying to convey.
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