For those of you who have been acquainted with the sign world, you know there are an insurmountable amount of options to choose from when trying to purchase signage for your business. From flags and feather banners to hanging signs and pop-up signs, there is no shortage of ways to help your business stand out.
Imagine for a moment that you’re a visitor to the type of event where your brand would normally make an appearance. If you’re walking up and down rows of displays and tables, taking in all of the sights and sounds, what will you notice? In a sea of bright colors and logos, how does one stand out more than the rest to get its fair share of attention?
With summer already around the corner, indoor and outdoor events, conventions, and conferences will be everywhere you turn. If you’re a small business owner, this season is the perfect time to get the word out and share your brand and your business in an interactive way through promotional events.
Zodiac Event Displays has teamed up with Expand A Sign International (EAS) and Expand A Brand USA (EAB) to announce an additional distribution partnership for custom signage via its Denver, Colorado office. CEO Michael Demchak of Zodiac Event Displays has a long history and familiarity of EAS products, formerly serving as the Director of Business Development/Marketing for the EAS distribution channel.
Trade shows provide excellent opportunities for you to make a broader target audience aware of your products or services. That’s because the people who attend trade shows are already generally in the mood to network with their peers or at least find out more about the latest offerings in a given industry.
Marketing comes in a variety of media: print, film, Internet, radio, TV and so on. It’s a given that you need to market your store in order for people to discover it. But sometimes, the most simple methods are the most effective at getting more people to notice the store and its offerings.
The outdoor industry is under threat. Last year, over 28% of the country’s total $180 billion spent on advertising were spent on digital means. We have seen the tides turn quickly as everything began to be laid down on pixels, on Photoshop and on social media.
What are you looking for?
