Banner stands are a great way to promote your brand, event, or initiative. They are very visible and attract people’s attention. People are more likely to take notice of a banner stand with a banner than they would be if it was just the stand.
A banner stand can be at an event, on the street, at your business, or anywhere you want to draw attention. You can put them up in empty spaces or in areas where there is already high traffic.
The best places to put up a banner stand are outside of businesses that will attract people (such as events or at places of interest) or on high-traffic streets. The best times to put up a banner stand is during events that will have high numbers of people attending.
Banner stands come in many different sizes and materials. Most banners are made out of fabric or vinyl, but there are other materials as well. Banners can also be made out of canvas, paper, plastic, or other synthetic fabrics.
Colors
Choosing your color is one of the most important parts of making a banner. Because vinyl banners are printed on a transparent material, the under layer color can make a big difference!
White is a popular under layer because it makes the letters and design stand out more. If you have a very colorful design, then a white under layer will make the colors pop more.
If you choose a dark colored vinyl, such as black, then you will only be able to see the design if there is light shining on it. This is great for nighttime events or if you just want your message to be clear for those who are attending your event.
Monochromatic banners look great as well! Banners with all of the same color in the base layer or those with subtle gradations look nice and clean. These show off your design better than those with an opaque under layer.
Price
While both vinyl and fabric banners can be purchased in the same price ranges, vinyl banners are usually more inexpensive.
As mentioned before, vinyl banners are made by printing on a material that is then cut and glued together. This makes the process much longer as it requires two steps instead of one.
The ink used for the printing is also less expensive, contributing to the lower price point for vinyl banners.
Some banner makers may offer less expensive vinyl banners, but they may be of lower quality or put together differently than other ones. It is always best to check reviews and ask about the construction of the banner to ensure quality!
Both fabrics can be used in either interior or exterior settings, however, only vinyl banners are water resistant so they can be used at outdoor events such as a wedding reception or party.
Durability
Both vinyl and fabric banners are long-lasting signage options. However, the way you care for them determines how long they will last.
To care for vinyl banners, you must make sure they are dry before storing them. If you store a wet banner, the moisture may be absorbed into the material, and it may be hard to get it out. This may cause lasting damage to the banner!
To store them, roll up the banner with no folds and place it some where dry. A storage bin or bag is perfect for this.
When transporting a vinyl banner, make sure there is no heavy wind or rain as these may cause damage. Transporting in a car with the windows up or using a plastic cover is ideal.
Fabric banners are more susceptible to wind due to their thin nature.
Visibility
The next thing to look for is visibility. You want people to be able to see your banner from a distance, so that it gets its intended use- exposure!
Whether it be on a street corner, at a sporting event, or at an expo, there is going to be some distance between your banner and the people it is trying to attract.
Narrower banners will work better for street corners and narrow spaces, while vinyl banners are easier to see from a distance due to their higher contrast. Fabric banners can have more colors and designs printed on them, making them more attractive as well.
Another way to make your banner visible is to have it moving. If you are using a pole or tripod for your display, invest in a windup mechanism so that you do not have to keep re-positioning it every time someone looks at it.
Print quality
When looking at vinyl banners, print quality is a big factor. Make sure that the company uses high-quality printers and proofs to make sure the print is right.
Vinyl banners are a great marketing tool, however, if the print quality is poor, it will hurt your brand more than help it. People will notice bad print quality and feel less inclined to engage with your advertising material.
Printers can sometimes mess up certain colors so make sure that all the colors come out right and are solid. If he color is thin, then the printer may have ran out of certain ink so that cannot be fixed.
Another thing to look for is whether or not the lettering is rounded or sharp. Generally, vinyl banners are printed with rounded lettering but if that ink does not stick to the vinyl then it will look sharp.
Hand feel
Even though vinyl banners are often considered lesser quality material, there is still a lot of room for improvement. Many vinyl banners are hard and stiff, making them uncomfortable to hold or lean on.
The soft, plush feel of fabric banners is a major attraction for many customers. Even if your banner is hung in a high traffic area, your customer will be more comfortable leaning on a soft fabric banner.
Many customers have also commented on the weight of vinyl banners. Since they are made of heavier material, they can be quite heavy when hung up. This can become an issue if the hanging device fails and the banner drops. A lighter fabric banner would not cause as much damage if this happened.
Both of these issues can potentially put off customers and/or negatively affect your business.
Crowd appeal
Crowd appeal refers to how many people will find your banner interesting. If you are trying to market your business, then you want to make sure that as many people as possible see your banner.
The size of the banner will determine how many people can see it. Large banners may be difficult to hang up, but they will be more noticeable. Smaller banners are easier to hang up, but may not attract as much attention.
The material of the banner will also play a part in its crowd appeal. A vinyl banner will be more durable than a fabric one, so it may last longer outside and attract more attention longer.
Both are cost effective ways to promote your business or event, but have different levels of crowd appeal depending on the information displayed on them.
Flexibility
While both vinyl and fabric banners are very durable, the way they are attached makes all the difference. Vinyl banners are glued or sewn to a rod, which allows them to be folded or rolled up.
This feature is great if you need to store your banner for later use, or if you need to pack up quickly. It also makes hanging it easier, as you can hang it by the rod instead of needing to find something rigid enough to pin it onto.
Fabric banners are placed on a frame, making it less flexible than vinyl banners. This makes it harder to store or transport it, so be sure to consider that before choosing fabric!
Both types of banners can be double sided, meaning there is a second side of graphics or text. This helps with advertising for a longer period of time before replacing the banner.
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