Zodiac Event Displays has teamed up with Expand A Sign International (EAS) and Expand A Brand USA (EAB) to announce an additional distribution partnership for custom signage via its Denver, Colorado office. CEO Michael Demchak of Zodiac Event Displays has a long history and familiarity of EAS products, formerly serving as the Director of Business Development/Marketing for the EAS distribution channel.
Trade shows provide excellent opportunities for you to make a broader target audience aware of your products or services. That’s because the people who attend trade shows are already generally in the mood to network with their peers or at least find out more about the latest offerings in a given industry.
Marketing comes in a variety of media: print, film, Internet, radio, TV and so on. It’s a given that you need to market your store in order for people to discover it. But sometimes, the most simple methods are the most effective at getting more people to notice the store and its offerings.
The outdoor industry is under threat. Last year, over 28% of the country’s total $180 billion spent on advertising were spent on digital means. We have seen the tides turn quickly as everything began to be laid down on pixels, on Photoshop and on social media.
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