From large industry trade shows to local farmer’s markets and festivals, events of any scale can help your business grow and succeed. Events can be a powerful marketing tool that will allow you to get your name out there, build your brand, gain leads, and make personal connections with your audience. Below is a list of events and expos serving various industries and communities in and around Denver!
Looking to be an exhibitor at these events? We’ve also provided a link at the bottom of each listing titled “Become an Exhibitor” where you can sign your business up for an event.
Industry Expos & Conferences
Colorado Hospital Association Annual Meeting – September 14-16, 2016
Category: Medical/Health
Colorado Association of Realtors Conference & Expo – September 21-24, 2016
Category: Real Estate, Business
Denver Biz Tech Expo – September 29, 2016
Category: Technology
Secure World Expo – October 5-6, 2016
Category: Technology, Security
Franchise Expo West – October 6-8, 2016
Category: Business
North American Prospect Expo – October 12-13, 2016
Category: Oil & Gas, Business
American Dental Association Annual Meeting – October 20-24, 2016
Category: Medical/Health
Rocky Mountain Audio Video Expo – October 26-27, 2016
Category: Technology, Video/Media
American Public Health Association Annual Meeting & Expo – October 29 – November 2, 2016
Category: Medical/Health
Southern Colorado Manufacturing Expo – November 1-2, 2016
Category: Manufacturing, Business
American Association of Pharmaceutical Science Annual Meeting & Expo – November 13-17, 2016
Category: Medical/Health, Science
Rocky Mountain Auto Show – November 24-26, 2016
Category: Cars/Auto
Colorado Roofing Association Trade Show – January 26, 2017
Category: Construction, Business
Indo Expo – January 28-29, 2017
Category: Cannabis
ProGreen EXPO – February 6-10, 2017
Category: Sustainability, Business, & Technology
American College of Sports Medicine Annual Meeting – May 30-June 3, 2017
Category: Medical/Health
Energy Exposition – June 21-22, 2017
Category: Energy
Rocky Mountain Dental Convention – January 18-20, 2018
Category: Medical/Health
IEEE PES Transmission & Distribution Conference – April 16-19, 2018
Fitness & Sports Expos
The Yoga Expo – September 3, 2016
Category: Fitness/Health
Rock’n’Rock Marathon Series – October 15-16, 2016
Category: Fitness/Health
Colorado Ski & Snowboard Expo – November 4-6, 2016
Category: Sports/Outdoors
SIA Snow Show – January 25-29, 2017
Category: Sports/Outdoors
Denver Golf Expo – February 10-12, 2017
Category: Sports/Outdoors
Home & Fashion Expos
Colorado Fall Home Show – September 9-11, 2016
Rocky Mountain Bridal Show – September 11, 2016
International Gem & Jewelry Show – September 15-18, 2016
Great Bridal Expo – October 30, 2016
Colorado Garden & Home Show – February 4-12, 2017
Food & Drink Festivals/Expos
World Brewing Congress – August 13-17, 2016
A Taste of Colorado – September 2 – 5, 2016
Denver Food + Wine Festival – September 6-11, 2016
Shamrock Foods Expo – October 5-6, 2016
Great American Beer Festival – October 6-8, 2016
Denver International Wine Festival – November 2-4, 2016
Holiday Chocolate Festival – December 2-3, 2016
Other
Colorado Springs Comic Con – August 26-28, 2016
Denver Comic Con – Date TBA
County Fairs & Local Festivals
Colorado Dragon Boat Festival – July 30-31, 2016
Category: Community
Boulder Creek Hometown Festival – September 3-4, 2016
Category: Community
Downtown Boulder Fall Fest – September 16-18, 2016
Category: Community
The Denver Oktoberfest – September 23-25 & September 30- October 2, 2016
Category: Community
Denver PrideFest – Date TBA
Category: LGBTQ/Community
Arapahoe County Fair – July 28-31, 2016
Denver County Fair – July 29-31, 2016
Boulder County Fair – July 29 – August 7, 2016
Colorado State Fair – August 26 – Sept 5, 2016
Farmer’s Markets
Colorado Fresh Markets – Various days/locations
Boulder County Farmers Markets – Various days/locations
Denver Metros Farmers’ Market – Various days/locations
How to Select the Perfect Event for Your Business
This list covers a wide range of event types, and some will be more suitable and beneficial for your business than others. Your industry, company size, and audience, will all help you determine the types of events that will help you grow the most.
Large industry expos are great for businesses that are focused on B2B marketing, and building connections and relationships within a niche industry. For example, if you’re in the health-care sector, the larger industry health, medical, and pharmaceutical expos will help you hit a large group of people within your niche target audience. Many of these industry expos are closed to the general public too, meaning that you filter out the groups of people that aren’t as receptive to your brand and get to focus on your ideal audience.
On the flipside, there are other expos that are open to the public, and these have many benefits as well. Fitness, Bridal, Home, and Fashion expos are great if you’re in those industries and retail. They allow you to reach customers who are attending because they are already interested in the types of products or services you offer. You’ll be able to meet potential customers and really focus on branding and customer engagement. For any business, the thought of having a constant flow of interested consumers in your target audience coming by you all day is a dream come true.
Similar to these public expos are the large food, drink, and art festivals! These are awesome because they allow you to show off your brand while also making direct sales of your products. Festivals have a fun social atmosphere, and your visibility during these large-scale community events can help build brand awareness and loyalty.
Larger food and drink festivals are great for businesses of all sizes, but consider getting hyper-local with farmer’s markets and local hometown festivals too! You may think farmer’s markets are just for food vendors and growers, but most also welcome community vendors that fall under the categories of independent small businesses or non-profits. These events help boost your brand exposure in a specific area and allow you to make personal connections with the locals.
Events are the perfect way to get your name out and build relationships with your target audience. By deciding what you want to achieve by participating in an event and defining the group you want to connect with, you can decide which events will benefit your business the most and how to best spend your time and resources.
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