Here’s why you should invest in engagement marketing ASAP.

Experiential marketing has been gaining traction in the past years, with 87% of C-Suite executives believing that live events are crucial to the success of their companies.

In fact, an overwhelming majority of 91% among over-performing brands aim to focus more on this marketing platform and even intend to increase their budget by more than $4,500 to take advantage of its benefits. Meanwhile, 77% of marketers are already integrating experiential marketing into their company’s advertising and marketing strategies.

How Can Experiential Marketing Help Your Brand?

In this day and age, marketing strategies are veering more towards the digital arena. However, experiential marketing has been continuously proving itself as one of the most effective marketing strategies out there today.

This article aims to provide you with more in-depth insights on the ways your brand can benefit from the revolutionary strategy of experiential marketing.

1. Experiential marketing can generate sales and leads

Lead generation and sales become less elusive when brands implement experiential marketing, with 79% of surveyed companies revealing that this marketing strategy dramatically boosted their sales rates. Impressively, 65% of the attendees actually availed of and purchased the products or services offered and promoted. More importantly, up to 70% of participants in an event turn into loyal customers of the brands.

To boost your chances of attracting customers at any event, seek the guidance of branding agencies like Zodiac Event Displays. These kinds of companies offer comprehensive services ranging from pop-up tents and hanging banners to custom inflatables.

For instance, you can use hanging sign displays to boost the visual effects in your trade shows. With a variety of options available, including tapered circle hanging banners, curved triangle hanging banners, football hanging banner, and pinwheel hanging banner, these products can provide cost-effective options that will put your brand in the spotlight. Meanwhile, you can opt to avail of the entire trade show booth to ensure that your displays are customized and fabricated specifically based on your required footprint.

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